Month: June 2019

woman posing with a necklace

Why a Photo Retoucher is Important to Your Jewelry Business

As a jewelry seller, a lot of your business depends on how good your marketing materials are because not everybody can visit your store in person to check your goods. In fact, many jewelers prefer selling online; therefore, reducing the cost of setting up a brick-and-mortar operation. The challenge is different, though, as e-commerce sites …

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'Target your customers' concept made with white chalk on a blackboard.

Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the …

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Cyber Security for Your Manufacturing Firm: It’s More Vital Now More Than Ever

Cyber-attacks and Your Factory If you’re an owner or manager of a manufacturing business or company, you’d assume that workplace accidents and injuries, machinery failure, and competition are among your company’s biggest threats. However, in this day and age, you’d have to consider the crippling effects of a cyber-attack. You’d think that hackers would only …

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SEO

The Search Engine Process: What Happens When You Search?

Ever since businesses found a marketing platform on the internet, understanding search engine optimisation (SEO) has been necessary for a successful online presence and marketing campaign. But before we can fully grasp optimisation, we must understand how a search engine works. Here is an overview of the search engine process. Crawling A search engine has …

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smiling female customer support phone operator

How to Effectively Communicate With Your Customers to Build Trust

Research has found that 74% of customers who had negative phone experience with a business become inclined to choose a competitor. How you communicate with your customers can either increase your sales or drive away your customers. You can also build trust with the way you interact with people, and this is crucial for business …

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hands holding a franchise speech bubble

7 Ways to Identify the Ideal Franchise to Invest In

Are you planning to invest in a business? Franchising is a potentially profitable endeavor because of the opportunities it presents. However, before you write a check, you need to know which investments are worth your money. You need to identify indicators that enable you to make an informed decision. Experts on franchise developmentcite the following …

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