Social Media

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Professional Engagement: Why Social Media is an Essential Tool for B2B Marketing

Business-to-business (B2B) companies often invest a significant amount of money in tastefully-designed and optimized websites and compelling ads to reach their audience. Some of them make the mistake of leaving out their social media accounts in the plan, and not leveraging them enough to gain leads. According to a whitepaper from market intelligence firm International …

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Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the …

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Little-known, Big Impact: Uncommon Job Titles on the Corporate Ladder

Managing partner, senior vice president, chief accountant — these are some positions in a corporate structure that graduating students have heard of and are likely gunning for in their first five years as working adults. However, several positions in the job ladder that have good benefits and stability are often overlooked in favor of the …

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