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Niche Marketing Could Be the Key to Small Business Success

According to some economic commentators, there’s a growing gap between the profitability of large and small businesses. Simply put, large businesses are making more money than their smaller counterparts. A study showed that the top one percent of the best performing companies worldwide reaped 36 percent of overall profits.  Half of the businesses in the …

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Little-known, Big Impact: Uncommon Job Titles on the Corporate Ladder

Managing partner, senior vice president, chief accountant — these are some positions in a corporate structure that graduating students have heard of and are likely gunning for in their first five years as working adults. However, several positions in the job ladder that have good benefits and stability are often overlooked in favor of the …

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SEO Mistakes That You Should Have Stopped Making Years Ago

Any competent SEO expert will tell you that SEO has and will always be a moving target. Google and other search engines constantly update the way they determine search engine rankings in response to people’s technical and behavioral shifts online. That said, if you’re still making these SEO mistakes this New Year, it’s time to …

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Personal Online Museum: How to Channel Your Inner Visual Storyteller Through Instagram

With almost 99 million followers, National Geographic’s Instagram account produces the best photos – partly due to the best of the best photographer-contributors they have, and partly because each of their photos come with stories. Now, while you may not yet have the artistic abilities of NatGeo’s professional photographers or even the unique vintage perspective …

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Online Marketing and its advantages

Modern Methods to Get the Most Out of Your Online Marketing Campaigns

With the advent of social media and other websites catering to people’s interests and enlarging the reach of their connections, the Internet has become an integral part of our lives, whether it’s for work or play. Seize these opportunities by improving your business’ web marketing campaigns and online promotional drives. On that note, here are …

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